Embrace Twitter!

I love twitter. It has brought me great business connections and new friends. I have written about this before in an old post, but there are always new clients wanting to know about it. I find it so useful, and have met some amazing people through it who given a huge amount of help, especially with the publishing of my book. I find the ability to connect people to businesses very fast and rewarding.

If you are new to it, or are one of those many people who have an account but don’t really know what to ‘do’ with it, ask yourself why you are using it. Some people are just ‘watchers’. They like to follow people and see what interests them, but they don’t say much themselves. With twitter you can use it as you like. I find it useful to connect with local businesses and trades, as well as spreading the word about what I do. I try to balance my tweets by being very ‘real’. After all, if people don’t like the way I tweet, they won’t like the way I treat!

Twitter Tips from me.

Not an expert in SEO but a real  person!

There are certain business twitter suggestions that you will see in many marketing sites and forums – like doing five tweets a day, and a certain percentage must be direct marketing. It really depends what you are selling. If you are Sainsburys, you won’t be ‘chatting’ but you should be there to answer questions and direct any issues to the correct department. If you are a small business, you will need to tweet as ‘you’. Be real. The clients you are looking for want to know you.

In order to gain followers as a business, I suggest you look at your profile. Have a good profile shot and choose your words well. If you don’t upload a profile shot twitter will give you an ‘egg’ shape….and people tend not to follow eggs – eggs used to be spammers! If you have a website or blog, add that too. If you’re just you, and not a business, don’t be afraid to say a little about yourself. When people follow me, I look at their profile and their recent tweets to see if I would like to follow them back. You don’t have to follow everyone that follows you!

Most businesses tweet. Restaurants, shops etc. Follow people that interest you. If you are a business don’t be afraid to follow other like minded businesses. It’s good to share. You will begin to notice which twitterers do their own tweets and those who have generic ones.

The more people you follow the more interesting your ‘timeline’ will be, but remember if you only tweet once  a day, people who follow you that have lots of other people to follow, may miss your tweet as it zooms past. I tweet a lot, so if you follow me and not many others, I may clog up your timeline! It can be addictive, and I don’t need to tell you the perils of sitting at a computer all day! So limit your time on it. If you have tweeted something that gets answered, please remember to interact with the follower who took the time to talk to you. Use it like texting. You wouldn’t ignore a text. Would you?

The main problem that puts people off twitter is understanding what a hash tag does. That lovely little # in front of a word is such a useful tool or in some cases a quirkiness. Basically, it acts like a search engine. If you look at the discover button on your twitter page you will see the subjects that are currently ‘trending’ with a #tag. So when there is current news, or a TV programme or something happening like a lunar eclipse, you can click on ‘all tweets’ and see what people are saying without actually following them.